Email Marketing Strategies

Most agencies don't really understand email marketing. They do it because it's part of the package, but other things like PPC are more profitable. Email marketing is all we do. We're more than happy to build an email strategy for you that you can turn over to your agency or execute in-house.

Problems Solved

Ad Hoc eBlasts

Do you even have an email strategy? Most hospitality firms don't. Instead, they use email on an ad hoc basis to deal with need periods and excess inventory. If you're like most, you use email mainly to blast out offers. This runs contrary to the true strength of email as a one-on-one, direct marketing channel.

Lack of Automation

Are you using automation to take the heat off your staff while increasing your marketing ROI? If not, you're missing out on one of the secrets of great email marketing. Think of email marketing from your audience's point of view. Every email is part of your marketing funnel. You need all the building blocks in place.

No Engagement

How about personalization? Not just [insert name], but dynamic personalization based on past guest behavior? Do you use email to engage your guests? Email is a great channel for collecting feedback, making on-site announcements, and generating incremental revenue from your dining outlets and amenities.

Why It Matters

Build Relationships

The real power of email marketing lies in building relationships with your audience. Those relationships bolster your brand and defend higher room rates and pricing. They also produce more direct bookings and repeat purchases. But, to get there you need a solid long-term plan.

Increase Conversions

Automation combined with list segmentation can increase your conversions by up to 400%. Further, using relevant landing pages can boost conversions by more than 200%. This is significant, considering the average hotel website converts less than 2% of site visitors.

Boost Responses

Personalization can increase your conversions by sixfold. Just using the recipient's name in a subject line can increase open rates by 16%. On-site emails have high open rates. Guests appreciate being told about hotel offerings. Just avoid being too hard sell and keep offers relevant.

What's Included

Get a roadmap with everything except implementation.

• Discovery process to get to know your brand
• Email template inventory and review
• Customer journey map to identify email touch points
• Overall strategic plan
• Content strategy and editorial calendar
• Customer personas
•Email flow, sequencing and optimal frequency
• List segmentation based on available data
• Plan for automation
• KPIs to benchmark performance
• Pre-send technical checklist
• Follow-up review
Pricing varies depending on scope of work, including number of hotels or restaurants, and the complexity of the marketing goals.  For a firm price, please request a quote. 
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