Information about email marketing that hospitality industry professionals can really use.

10 Tips to Improve Your Hotel Email Marketing

What are 10 proven ways to boost your hotel's e-marketing performance? The video gives you the short answer and the text provides the detail.

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Is Your Hotel Email Marketing Hurricane Ready?

As Hurricane Dorian fast approachers the Caribbean, hotel marketers had an opportunity to reach out to past guests. Here are a few tips on what to do.

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A Hypothetical Email Strategy for 3 Luxury Hotels

Want a specific example of a hotel email marketing strategy? This example shows you how to use email marketing to cross-sell, get more direct bookings, and overcome mobile booking challenges.

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Jeez, Who Wrote That Cheesy Hotel Copy?

This video for Sandals Antiqua is cheesy to the point of being ridiculous. But let’s set aside personal bias and look at it with the eyes of the target audience.

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Strong Brands Cheatsheet
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Is Small Business Branding Complete BS?

Most small business branding consultants "clarify" what you think about yourself and your business. The problem with the "gain clarity" approach is that it has nothing to do with market realities. It represents what you think, not what your potential buyers think. An owner's passion and vision are irrelevant without market demand. 42% of startups […]

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How Much Should You Spend On Branding?

This brand budget calculator bases its calculations on percentage of revenue. The results vary for B2B and B2C and with company size.

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What's Your Brand Score?

This is a short, 5-minute survey to help you discover how much you know – or don't know – about your brand.

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What's Your Leadership Personality?

This short personality quiz is weirdly accurate. Or so I think. See what you think.

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Calculate The Value of Brand Trust

Brand trust is the most important dimension of brand value. Use these calculators to find out how much your brand and brand trust are worth.

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